by
Holly Peacock
| Dec 29, 2025
2025 Hired Hand Live End-of-Year Recap
This article was written based on a podcast interview on From the Pasture with Hired Hand. You can listen to the full interview here or wherever you get your podcasts.
It's that time of year for the Hired Hand Live End-of-Year Recap. It’s our chance to step back, look at the data, and celebrate the breeders, buyers, and animals that made the past year unforgettable. If you consigned, bid, hosted, or even just watched a sale in 2025, you were part of a record-breaking year for the Longhorn industry. Let’s break it down.
The Year by the Numbers
2025 was a milestone year for Hired Hand Live, from January’s Eddie Wood Cowtown Classic to December’s B&C Show-Me Fall Sale.
24 public sales broadcast
1,348 total lots consigned
$8,741,610 in total sales
$6,484 average per lot
22.6% increase in total sales year-over-year
Online bidding continued to grow right alongside in-person momentum.
The takeaway? People aren’t just watching — they’re bidding.
Engagement & Reach: Watching Turns Into Bidding
The reach of Hired Hand Live expanded again in 2025.
548 registered internet bidders
326,911 total consignment views (up from 317,981)
Most bids came straight from phones — whether in the pasture, the pickup, or on the couch. The Longhorn industry is mobile, and the numbers prove it.
🏆 Top 5 In-Person Sellers of 2025
“The Big Barn Moments”
Some sales just feel electric — and these five led the way.
#5 – Cut N Royal Gal
$65,000 | Gilliland Ranch, LLC
Texas Longhorn Legacy Sale
987 views
#4 – AM Rose’s Ruby
$69,000 | Austin & Savannah Rohr
Eddie Wood Cowtown Classic
1,347 total views (Most viewed lot of 2025)
#3 (Tie)
M7 Rose’s Valentine — $70,000
BCR Lucky Charm 913 — $70,000
#2 (Tie)
#1 – SLL Over The Moon / SLL Head Over Boots (Embryo Heifer Choice)
These were more than high-dollar lots — they were moments that defined the year.
💻 Top 5 Online Sellers of 2025
“The Power of the Click”
You don’t have to be ringside to make headlines.
#5 – GF Lady Lawyer — $15,000
#4 – BRB Long Time Crush — $18,000
#3 – Watson 861 — $20,000
#2 – DB Mermaid’s Miley — $26,000
#1 – Helm Sonato 487 — $32,000
Several of these lots drew hundreds of views and double-digit online bids, proving buyers are confident purchasing elite animals online — especially when backed by trusted sales, strong photography, and Hired Hand-powered websites.
📊 Internet Influence: Behind the Bids
Online bidding didn’t just supplement sales — it expanded the market.
Buyers came from across the U.S. — Texas, Missouri, Oklahoma, Arizona, and beyond — plus international buyers from Brazil, further proving that Longhorn genetics now travel farther than ever.
🐮 2025 National Longhorn Futurity Race Highlights
The NLFR standings were stacked with familiar names and outstanding programs.
Heifer Race Winners
🥇 Horseshoe J Isabelle — Jimmy Jones
🥈 7BR Bonita Drag Iron — 7 Brothers Ranch
🥉 7BR Jest Keep Her — 7 Brothers Ranch
Bull Race Winners
🥇 M7 Double Jack — Jimmy Jones & Jeff/Marcia Wilson
🥈 HL Crown’s Pride — Crown Creek Cattle
🥉 Pale Rider CPL — Bryant Cattle
Head-to-Head Champions
Many of these programs are powered by Hired Hand websites, and their success shows what intentional breeding and long-term strategy can produce.
💰 Hired Hand Monthly Sale Stats
Our Monthly Sales continue to deliver steady momentum between major events.
The highest-selling monthly lot?
GLH Dragon Theme — $9,000 with 500+ views.
Beyond sales, many participants reported that Monthly Sale listings became their most-viewed ranch webpage during the sale month — driving traffic, inquiries, and even in-person visits.
🌟 Looking Ahead to 2026
If 2025 taught us anything, it’s that the Longhorn industry is evolving — and thriving.
Sales are already being booked, catalogs are underway, and the data keeps pointing in one direction: more reach, more buyers, more opportunity.
📍 Upcoming sales, forms, and catalogs:
HiredHandLive.com/Sales
📲 Want sale alerts?
Text “website.longhorns” to 888-700-8131
From the pasture, to the show barn, to your phone —
We’re proud to be part of every bid, every sale, and every story.
Here’s to an even bigger 2026.