by
Shreene Johnson
| Dec 03, 2025
This article was written based on a podcast interview on From the Pasture with Hired Hand. You can listen to the full interview here or wherever you get your podcasts.
Meet Stacey Schumacher of Schumacher Cattle
In this episode of From the Pasture with Hired Hand, hosts Molly and Jaymie sit down with longtime customer and advocate Stacey Schumacher of Schumacher Cattle. From her first website in 2004 to her thriving herd and nonprofit leadership today, Stacey shares how Hired Hand Software has helped her manage pedigrees, connect with customers, and grow her brand — all while balancing life as a mom, rancher, and animal welfare leader.
“You guys have really done a lot for the industry that needs to be rewarded,” Stacey said. “You’ve taken Longhorns from a niche community to something anyone can enter and quickly make themselves known.”
From Red McCombs to Schumacher Cattle
Stacey’s journey began at the iconic Red McCombs sale, one of the most memorable industry events for breeders across Texas. It was there that she met the Hired Hand team and began building relationships that would last decades.
Over time, Schumacher Cattle evolved — and so did her digital presence. Stacey recalls her first Hired Hand website, launched as Stacey’s Longhorns back in 2004:
“It used to be a lot harder. But as more breeders came online, everything started to auto-populate. Now pedigrees go five generations deep, complete with photos. It’s delightful.”
After marrying her husband, Scott, she rebranded to Schumacher Cattle, adopting a sleek black-and-red design to reflect their shared style and professional edge.
The Evolution of Digital Ranching
For Stacey, digital marketing and website design are as vital to cattle breeding as genetics and grazing. Her website consistently ranks among Hired Hand’s most-viewed breeder sites, a fact she credits to her comprehensive approach to online cattle marketing.
“I probably was an early adopter of Facebook marketing for our cattle,” she said. “But I always make sure my posts push people back to our website.”
From consistent photography to seasonal updates, Schumacher Cattle’s site and social channels showcase a brand that’s authentic, trustworthy, and visually engaging.
“In December, I want it to look like a winter picture. That consistency matters,” Stacey laughed.
“Hey Scott”: Turning Ranch Life into a Digital Classroom
When it comes to connecting with an audience, Stacey’s Hey Scott video series captures the heart of modern agricultural storytelling. The clips feature her husband, Scott, demonstrating everything from calving to fencing while Stacey asks questions viewers might be curious about themselves.
“It started as a joke,” she said. “I figured if I wanted to know something, others probably did too. Scott would explain it, and people loved it.”
The approachable tone and educational focus of Hey Scott perfectly align with Stacey’s belief that ag tech tools and storytelling can inspire confidence in new breeders while honoring traditional ranch skills.
The Power of Hired Hand Tools
From her early days uploading pedigrees to leveraging features like bulk herd updates and the pedigree simulator, Stacey has witnessed firsthand how Hired Hand Websites streamline modern ranch management.
“Hired Hand makes managing my herd a breeze,” she shared. “You don’t have to be tech-savvy. Updating pedigrees or adding calves is effortless.”
She especially values Hired Hand’s integration across platforms — from searchable pedigrees and sale listings to Hired Hand Live, which allows breeders to host and participate in online sales from anywhere.
“Your online sale coverage changed the game,” Stacey said. “It made it possible for me to stay involved even when I couldn’t travel with kids.”
Lessons in Marketing for Breeders
When asked what keeps Schumacher Cattle’s site consistently among the top performers, Stacey pointed to a mix of authenticity, consistency, and customer trust.
Fair pricing and accurate descriptions build credibility.
Seasonal photos keep visitors engaged year-round.
Calls to action — “Like what you see? Visit the website to see more” — drive measurable results.
Community engagement through podcasts, videos, and mentorship grows relationships beyond transactions.
She also reminds new breeders to embrace their individuality:
“Cattle breeding takes time. You can’t build a herd overnight — just like Hired Hand, it’s about putting in the work and staying consistent.”
Beyond the Pasture
Outside of ranching, Stacey serves as Executive Director and founder of the Texas Coalition for Animal Protection (TCAP), a nonprofit offering affordable spay and neuter services across North Texas. Balancing leadership, family, and ranching has only strengthened her perspective on the value of good tools and great people.
“You can’t do it all,” she reflected. “But with the right systems in place — like Hired Hand — you can do what you love and do it well.”
Ready to Market Your Herd Online?
Whether you’re just getting started or ready for a redesign, Hired Hand Websites helps breeders connect pedigrees, photos, and stories with one click. Their pedigree-powered websites, online sales tools, and social marketing support make managing livestock online simple and effective.
👉 Ready to market your herd online? Visit Hired Hand Websites to see examples of breeder sites and learn how we help ranchers grow their programs digitally.
Learn More About Hired Hand Websites
Check out hiredhandsoftware.com or browse hiredhandlive.com to view online sales, pedigrees, and tools that help livestock breeders market their herds and manage pedigrees with ease. And be sure to follow our podcast, From the Pasture with Hired Hand.