by
Holly Peacock
| Feb 24, 2025
The Legacy of Bevo and the Bakers
A Testament to Texas Longhorns
For nearly a century, Bevo, the University of Texas Longhorns’ mascot, has stood as a symbol of pride, resilience, and the indomitable spirit of Texas. As one of the most recognizable mascots in college sports, Bevo’s impact stretches beyond the football field, inspiring a deep appreciation for the Texas Longhorn breed. Behind this iconic figure are Betty and John T. Baker, renowned breeders who have played a pivotal role in shaping Bevo’s legacy and promoting the Texas Longhorn breed.
In an exclusive conversation, the Bakers shared their journey, insights, and the profound connection between their work and Bevo’s cultural significance.
A Chance Encounter That Changed Everything
“We’ve always shown steers,” Betty Baker begins, recounting how their journey with Bevo started. “It was during the Austin-Travis County Livestock Show when Bevo 13 caught the eye of the selection committee.” Though the committee initially scoured Texas for other candidates, they returned to the Bakers’ steer, recognizing his perfect coloring and presence. From that moment, a bond between the Bakers and Bevo was forged.
“He served as Bevo for 16 years,” John T. recalls. “But like all things, it came time to pass the torch. Each transition brought its challenges, but the spirit of Bevo endured.” The Bakers’ dedication and commitment have been instrumental in ensuring each Bevo embodies the resilience and grandeur of the Texas Longhorn breed.
The Making of an Icon
Selecting a Bevo isn’t just about aesthetics. “The steer must be Texas-born,” Betty explains. “He needs the right coloring and build, but it’s also about temperament. The boys who handle him rely on a steer that’s docile but commands respect.”
Betty recalls the early days of Bevo 15, “like a little kid in oversized shoes. He had a big halter, and he was all legs. But as he grew, people fell in love with him. They watched him become the majestic figure he is today.”
The bond between the handlers and Bevo is strengthened by the Bakers’ commitment to training. “We’ve never used sedatives or anything like that,” John T. emphasizes. “These steers are naturally docile because of the hours we invest in handling and preparing them for their role.”
Game Day Glory
On game days, Bevo commands the spotlight. “The energy is electrifying,” says John T. “When Bevo arrives, it’s like royalty coming through. Thousands of fans line the streets for Bevo Boulevard, cheering and taking photos. It’s a spectacle unlike any other.”
“Bevo isn’t just a mascot; he’s a symbol of Texas pride and resilience.” – Betty Baker
From pre-game parades to standing at attention in his custom pen, Bevo’s presence symbolizes the pride of Texas. “People can’t get enough of him,” Betty notes. “They’ll line up for hours just to snap a picture. He represents more than just the mascot; he’s a connection to something bigger.”
Bevo’s Role in Promoting the Breed
Bevo’s influence extends far beyond game days. “As a prominent symbol at athletic events and university functions, Bevo showcases the distinctive characteristics of the Texas Longhorn breed to a broad audience,” John T. explains. “For many fans, seeing Bevo is their first close encounter with a Longhorn.”
This exposure has inspired many to start their own herds. “We’ve met countless people who were so taken with Bevo that they began raising Longhorns themselves,” Betty shares. “Even celebrities like Reba McEntire have added Longhorns to their ranches because of their connection to Bevo.”
Bevo’s impact is undeniable. By captivating audiences and showcasing the breed’s beauty and resilience, he has elevated the Texas Longhorn’s profile, ensuring its legacy continues.
Building a Legacy Through Youth
The Bakers’ influence extends far beyond Bevo. Their commitment to educating and inspiring the next generation of ranchers is evident in their establishment of the Texas Longhorn Breeders of Tomorrow (TLBT) and their renowned youth camps.
“We started small,” Betty recalls, “just a few kids learning the basics of showing cattle. But it quickly grew to over 40 participants each year.”
These camps became a transformative experience for young participants. “It wasn’t just about cattle,” John T. explains. “We taught kids to stand up, speak confidently, and critique constructively. Watching them grow into capable young adults was the most rewarding part.”
“Our camps weren’t just about cattle; they were about developing confident, capable young adults.” – Betty Baker
Betty adds, “The lessons went beyond the show ring. Many of our campers went on to become leaders in their schools and communities. Some even attribute their success in public speaking and leadership to what they learned at camp.”
John T.’s dedication to the TLBT further underscores their commitment to youth. He played an instrumental role in the organization’s development, providing mentorship and guidance to young breeders across the nation. “The TLBT is about fostering a sense of community and ensuring the future of the Texas Longhorn breed,” he shares.
What’s Next for the Bakers
Though they’ve scaled back in recent years, the Bakers remain dedicated to the breed. “We’re still deeply involved in breeding and showing,” John T. says. “Every calf represents the potential to carry on this legacy.”
Reflecting on their journey, Betty concludes, “It’s been an honor to contribute to Bevo’s legacy and the Texas Longhorn breed. Seeing the impact on fans, youth, and even the breed itself has made it all worthwhile.”
Watch our full interview with the Bakers on YouTube. Listen to their episode on From the Pasture with Hired Hand on Apple Podcasts, Spotify, or wherever you stream podcasts. Read this story and more on in Pasture Post.