From The Pasture, Ep. 16: How To Sell Cattle Locally

by Holly Peacock | May 14, 2020

From the Pasture with Hired Hand, Episode 1​6: How To Sell Cattle Locally. In this episode, we’re talking with Johnny Hicks ​of Hicks Longhorns who raises Registered Texas Longhorns in Michigan with his wife Missy and their five children. Johnny has been raising Longhorns for over 14 years and has developed a good local sales plan for their herd of cattle. Listen to what works best for them and other tips he has to help you sell your cattle locally.





We discuss how his full-service breeding program and breeding plan affects his sale plan and the difficult task of how he chooses which animals to sell. We touch on the difference between selling at auction vs. selling private treaty and one super easy tip you can start implementing on your social media today to help improve your sales!

Listen to the podcast here to hear ​​​​​​​​​Johnny Hicks talk more about ​working with different buyer budgets, his buyback program that keeps customers coming back, and the importance of being involved with your local affiliates: Listen on Spotify, TuneIn, Apple Podcasts, Castbox, and anywhere else podcasts are available.

View the ​Hicks Longhorns website:

Subscribe, review, and share our podcast if you enjoy! You can find us on Google, Apple Podcasts, Spotify, and TuneIn.

Leave a comment

Connect With Us

Facebook Logo, Link to Hired Hand Facebook page Twitter Logo, Link to Twitter Page Instagram Logo,  Link to Instagram Page Pinterest Logo, Link to Pinterest Page RSS Logo