There are many reasons why the “About” section is an integral piece
of your website. For starters, it works to boost your website’s SEO
(Search Engine Optimization) and without quality SEO throughout your
site, you won’t be easily found on search engines.
In your About section, you can describe where you are located, what you
do, if you sell certain products, what’s most important to you about
your business, and other information that will help people find you
online. If someone is searching for “Longhorn Beef in South Dakota” on
Google, the information on your website’s About page will help them find
you. Another reason it’s so important is because it helps give your
business a personality which will help develop trust with any visitors
and potential buyers or partners. People feel more comfortable reaching
out to businesses who create a sense of trust and an About section can
heavily help to initiate that relationship.We’ve listed a few of the
most important factors that you should include when writing your About
section for your website.
Where are you located?
People need to know where you are, especially if it’s somewhere
unique to your industry. For example, if you’re a Longhorn breeder in
Montana, you want to make that a well-known fact not only in your About
section, but across your entire website. Because there are fewer
Longhorn breeders in that location, your website will be more inclined
to pop up in a high spot during someone’s search for “Longhorns in
Another piece of information that is nice to include here is whether you
want people to come visit you on an appointment or drop-in basis. Some
people love visitors to just drop by while others are only available by
appointment. This will help guide your website visitors in the right
direction on how to take that next step when reaching out to you.
How did you start your business and why?
This is a big piece that helps create that sense of trust we
mentioned earlier. Going into the back story of how you got into your
industry is always a topic that people are interested in learning more
about. If you have a special story dear to your heart or something
interesting that stands out from the rest, it is so great to include
What is your history in this industry?
This sort of goes along with how you started your business but can
include much more specific information if you already had a background
in your industry. Say you have a website for Registered Brangus, if
you’ve been showing cattle since you were a kid and grew up raising
Brangus on your family’s third generation farm, that will establish a
lot of credibility for your business in just a few seconds of someone
skimming your site. For people who don’t already know you and are
visiting your site for the first time, this is huge for creating and
establishing a trusting relationship.
Why do you care about this industry?
Whether people are looking to purchase insurance, buy their 100th
pig, or breed their first heifer, they want to partner with someone who
cares as much as they do. If you can establish why you love what you do
and why your business is important to you, it will go a long way to
create a future business relationship.
What is your goal for your business?
Everyone has, or should have, some sort of goals set up for their
business. If you lay out your goals right there on your website for
others to see, people with the same goals are going to be able to find
you very easily. People can be in the same business but have different
reasons for it. Whether you want to create the Longhorn with the most
twisted horns, a powerhouse Quarter Horse, or expand people’s knowledge
of miniature goats, finding people with your same shared passion and
connecting with them to help you reach that goal, is going to be a lot
easier if you share it on your website.
In conclusion, having an informative, personal About page on your
website can be integral to creating new and lasting business
relationships and friendships. If you don’t have an About page on your
website yet, reach out to us and we’d love to help you get it set up! If
you have more questions or need a website for your business, please
email us at firstname.lastname@example.org or you can find more information
on our website at HiredHandSoftware.com.
Click the link below to receive your copy of Write Your Story: How To
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