| Mar 30, 2011
Longhorn breeders have taken Facebook by storm and for good reason - it's an easy and effective way to market our Longhorns! Many of you may not know that you can have a unique Facebook URL that can easily be listed on any marketing materials and also help people find you on the web more easily. For example, in addition to placing the Facebook icon on your website, business cards, ads, e-blasts, etc. you can also include your "personal" link such as www.facebook.com/HiredHandSoftware
From the beginning of Facebook, people have used their real names to share and connect with the people they know. This authenticity helps to create a trusted environment because you know the identity of the people and things on Facebook. The one place, though, where your identity wasn't reflected was in the Web address for your profile or the Facebook Pages you administer. The URL was just a randomly assigned number like "id=592952074."
That has now changed. By visiting www.facebook.com/username/ you can choose your unique ID
Facebook usernames make it easier for people to find and connect with you. When your friends, family members or fellow Longhorn Breeders visit your profile or Pages on Facebook, they will be able to enter your username as part of the URL in their browser. This way people will have an easy-to-remember way to find you.
Your new Facebook URL is like your personal destination, or home, on the Web. People can enter a Facebook username as a search term on Facebook or a popular search engine like Google, for example, which will make it much easier for people to find friends with common names. Your username will have the same privacy setting as your profile name in Search, and you can always edit your search privacy settings.
Facebook usernames are available in basic text forms, and you can only choose a single username for your profile and for each of the Pages that you administer. Your username must be at least five characters in length and only include alphanumeric characters (A-Z, 0-9), or a period or full stop (".").
Think carefully about the username you choose. Once it's been selected, you won't be able to change or transfer it.
(Exceprts above courtesy of "The Facebook Blog")